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BeerSteps Privacy Policy

Effective Date: September 27, 2026 · Last Updated: September 27, 2026

Fatback & Co LLC (“Fatback & Co,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how information is handled when you use the BeerSteps mobile application (“BeerSteps” or the “App”).

BeerSteps is a fitness and entertainment application that allows users to track walking activity and visualize progress toward calorie-based equivalents of selected beverages. BeerSteps is not a medical application and does not encourage or require the consumption of alcohol.

1. Information BeerSteps Uses

Health and Fitness Information

BeerSteps may request access to health, fitness, motion, and workout information through Apple HealthKit and Apple’s Motion & Fitness technologies. Depending on the features you use, this may include information such as:

• steps;
• walking or workout distance;
• active energy/calories;
• workout duration; and
• other fitness information necessary to provide BeerSteps features.

BeerSteps may also save completed walking workouts to Apple Health so that those workouts can appear in Apple Health and Fitness.

Fatback & Co does not use your HealthKit or fitness information for advertising or provide that information to Google AdMob for advertising purposes.

Health and fitness information accessed by BeerSteps is used to provide the App’s fitness and workout functionality.

2. Advertising and Related Information

The free version of BeerSteps uses Google AdMob, provided by Google LLC, to display advertisements.

Google’s advertising technology may automatically collect or process information such as:

• IP address, which may be used to estimate general or coarse location;
• device identifiers;
• information about advertisements displayed or viewed;
• interactions with the App or advertising;
• crash and diagnostic information; and
• performance information such as launch time, hang rate, or energy usage.

BeerSteps does not provide your HealthKit or fitness information to Google for advertising purposes.

Information collected through Google’s advertising services is processed according to Google’s applicable terms and privacy policies.

3. Advertising Consent and Privacy Choices

BeerSteps uses Google’s User Messaging Platform (“UMP”) to manage advertising-related privacy choices where required.

For users in the European Economic Area (“EEA”), United Kingdom, Switzerland, and other applicable jurisdictions, BeerSteps may display a consent or privacy message before advertising services are permitted to operate.

Depending on your jurisdiction, applicable law, and privacy choices, advertisements may be personalized, non-personalized, or otherwise limited.

Where required and available, you can revisit your advertising privacy choices through:

BeerSteps → Settings → Privacy Options

You may use this option to review or change applicable advertising privacy choices.

4. App Tracking Transparency

BeerSteps does not currently request permission through Apple’s App Tracking Transparency framework to access Apple’s Identifier for Advertisers (“IDFA”).

If BeerSteps’ advertising practices change in the future in a manner that requires Apple’s tracking permission, we will update the App and this Privacy Policy as appropriate.

5. Purchases

BeerSteps may offer a one-time in-app purchase known as BeerSteps Premium.

Purchases are processed by Apple through the App Store. Fatback & Co does not receive or store your payment card or banking information.

Apple may process transaction and purchase information according to Apple’s own terms and privacy policies.

6. Siri, Widgets, and Live Activities

BeerSteps Premium may provide functionality involving Siri, Home Screen or Lock Screen widgets, and Live Activities.

Information necessary to operate these features may be processed locally by BeerSteps and through Apple’s operating-system services. Apple’s handling of information through those services is governed by Apple’s applicable terms and privacy policies.

7. How We Use Information

Information handled by BeerSteps is used as necessary to:

• provide walking and workout functionality;
• calculate and display steps, distance, calories, elevation, workout progress, and related information;
• calculate and display beverage calorie equivalents;
• save completed workouts to Apple Health when authorized;
• provide BeerSteps Premium functionality;
• maintain and improve App reliability;
• diagnose crashes and performance issues;
• display third-party advertising to free users; and
• comply with applicable legal and privacy requirements.

We do not sell your HealthKit or fitness information.

We do not use HealthKit or fitness information for advertising or marketing.

8. Third-Party Services

BeerSteps relies on services provided by third parties.

Apple Inc.

BeerSteps may interact with Apple services including:

• App Store;
• StoreKit and in-app purchases;
• HealthKit and Apple Health;
• Motion & Fitness;
• Siri;
• widgets;
• Live Activities; and
• related iOS functionality.

Apple processes information associated with its services according to Apple’s applicable privacy policies.

Google LLC

The free version of BeerSteps uses Google Mobile Ads/AdMob for advertising and Google’s User Messaging Platform for advertising consent and privacy choices.

Google may collect or process advertising-related information as described in Section 2 of this Privacy Policy.

Google’s processing of that information is governed by Google’s applicable privacy policies, consent choices, and legal requirements.

9. Data Retention and Deletion

Workout and application information stored locally by BeerSteps remains on your device unless it is deleted through the App, the App is removed, or the operating system otherwise removes it.

Information saved to Apple Health is managed through Apple’s Health system and can be managed using Apple’s Health-related controls.

Fatback & Co does not maintain a BeerSteps user-account database containing your HealthKit workout history.

Information collected or processed independently by third-party services such as Google or Apple may be retained according to those providers’ respective policies and applicable law.

If you believe Fatback & Co possesses personal information about you and wish to request access, correction, or deletion, contact: info@fatbackco.com

10. European Privacy Rights

If you are located in the European Economic Area or another jurisdiction providing comparable privacy rights, applicable law may provide you with rights concerning your personal data.

Depending on the circumstances and applicable law, these may include the right to:

• obtain information about the processing of your personal data;
• access personal data concerning you;
• correct inaccurate or incomplete personal data;
• request deletion of personal data;
• restrict certain processing;
• object to certain processing;
• receive certain personal data in a portable format;
• withdraw consent when processing is based on consent; and
• lodge a complaint with an applicable data-protection authority.

Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.

Where applicable, advertising privacy choices can also be reviewed or changed through BeerSteps → Settings → Privacy Options.

For requests concerning personal information controlled by Fatback & Co, contact info@fatbackco.com.

11. Legal Bases for Processing

Where the European Union’s General Data Protection Regulation (“GDPR”), UK GDPR, or similar law applies, personal data may be processed on one or more of the following legal bases, depending on the circumstances:

• your consent;
• performance of a contract or provision of a service you request;
• compliance with a legal obligation; or
• legitimate interests, where those interests are not overridden by your rights and interests.

Advertising-related processing may also depend on the privacy choices you make through Google’s consent system where required by applicable law.

12. International Processing

Fatback & Co LLC is located in Florida, United States.

Third-party service providers may process information in the United States and other countries. These countries may have data-protection laws that differ from those where you live.

Where applicable law requires safeguards for international transfers of personal information, the party responsible for the relevant processing will apply appropriate safeguards as required by law.

13. United States Privacy Rights

Residents of certain U.S. states may have rights concerning personal information under applicable state privacy laws.

Depending on your state and the circumstances, these may include rights to:

• access certain personal information;
• correct inaccurate personal information;
• request deletion of certain personal information; and
• opt out of certain uses or disclosures where applicable.

To make a privacy request concerning information controlled by Fatback & Co, contact info@fatbackco.com.

Advertising-related privacy choices may also be available through BeerSteps’ Privacy Options interface where required.

14. Age Restrictions and Alcohol-Related Content

BeerSteps contains alcohol-related themes and beverage-equivalent calculations.

BeerSteps is intended only for users who have reached the legal age to purchase and consume alcoholic beverages in the jurisdiction where they use the App.

BeerSteps does not sell alcohol and does not require, encourage, or recommend alcohol consumption.

The calorie-equivalent and “beer earned” concepts presented by BeerSteps are intended for fitness, informational, and entertainment purposes. They should not be interpreted as advice or encouragement to consume alcohol.

If you have not reached the applicable legal drinking age in your jurisdiction, you should not use BeerSteps.

15. Children’s Privacy

BeerSteps is not directed to children.

The App’s alcohol-related subject matter is intended for people legally permitted to purchase and consume alcoholic beverages in their jurisdiction.

Fatback & Co does not knowingly design BeerSteps to collect personal information from children. If you believe a child has provided personal information directly to Fatback & Co, please contact info@fatbackco.com.

16. Security

We use reasonable administrative and technical measures designed to protect information under our control.

However, no electronic storage or transmission system can be guaranteed to be completely secure.

BeerSteps is designed to keep health and workout processing on the user’s device and within Apple’s health and fitness ecosystem where reasonably possible.

17. Your Health and Fitness Permissions

You control whether BeerSteps can access applicable HealthKit, Motion & Fitness, and related information through Apple’s permission systems.

You may change or revoke applicable permissions using Apple’s system settings and Health privacy controls.

Revoking a permission may prevent certain BeerSteps features from functioning correctly.

18. Changes to This Privacy Policy

We may update this Privacy Policy when BeerSteps, applicable laws, or third-party services change.

When we update the policy, we will revise the Last Updated date at the top of this page.

Where required by applicable law, we will provide additional notice or obtain consent before materially changing how personal information is processed.

19. Contact Us

For questions, concerns, or privacy requests relating to BeerSteps or this Privacy Policy, contact: